Advertisement exercise

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This is a "Got Milk" advertisement and is not much different than ads the Got Milk foundation has used in the past. Got Milk is known for having celebrities pose with a white milk mustache with a couple of sentences next to their picture explaining while Americans should be drinking everyday. In this advertisement, actor Brandon Rouche, the star of the blockbuster update of Superman, poses in his superman costume. The advertisement claims that drinking milk will make you strong and "super" like superman. It argues this claim by saying that "milk helps your bones grow strong so that....you can have bones of steel." It furthers this super feeling by showing Brandon flying in the air, above the clouds, the ultimate super hero fantasy. A lot of Got Milk ads are aimed toward children, so this ad easily can make children think that if they drink milk, they could be as strong as superman.